Black Pride Day Project

an anti-racist health experience in primary care

Abstract

This work reports an intervention experience, in the perspective of health promotion, called “Black Pride Day”, built by the community with a BHU in Campinas and with intersectoral support. We sought to highlight cultural elements of the black population, through presentations, workshops and tents, highlighting the potential of these actions as strategies to awaken identity belonging and strengthen bonds, aiming at producing positive black identity and combating racism. A brief overview of the place of the black in the city of Campinas and the relationship between psychology and racism is outlined. As a result, it was possible to sensitize professionals to the importance of considering the effects of institutional racism in the health process, to enable a closer relationship between the BHU and the black population of the territory and the construction of an agenda of intersectoral actions focusing on institutional racism. It concludes with provocations and notes regarding a desire for an anti-racist health project.